Supermarkets in Germany – Variety on every shelf
A bitter battle is fought in Germany. The fight for the favour of the customers for their daily need of fruit, vegetables, drinks and other basic foodstuffs. This is the rivalry of the food discounters Aldi and Lidl. Both offer the customer a variety of different own products and a handful of branded products at low prices. In recent years, this variety has been supplemented by weekly changing products in order to guide customers into the shopping halls. The aim here is always to offer the customer the best offer between price and performance. Whether Dirdl before the Oktoberfest, Christmas lights in December or sports articles directly in the new year, the two competitors always surprise with really good products. In the past, Aldi PCs in particular were the cause of long queues in front of shops and disappointed faces after the limited goods were sold out. Discounters now have their own online shops and offer to buy their goods from the comfort of their own homes.