Every day, we are surrounded by a multitude of electronic devices that accompany us throughout the day. This goes from consumer electronics to household electronics. In order to cover all areas in the best possible way, there are a large number of suppliers in the electronics industry in Germany. This industry is very competitive and each market wants to win customers for itself, which is why the battle for customers is primarily fought over price and is very positive for you as a consumer.
In order to give you an overview of the best-known German electronics markets and their characteristics, we would like to shed some light on the darkness with this article and introduce you to the markets in a little more detail. You can find the links to the shops below.
Media Markt and Saturn
Probably the best-known German electronics stores are Media Markt and Saturn, and every German child definitely knows these two. Although they exist as independent brands, they both belong to one company. Although there are clear similarities in product descriptions, payment and shipping, the offers sometimes even differ in price – and also in individual functions.
They both have a wide range of electronics and offer an average of 45,000 items, mainly in the areas of telecommunications, computers, photography, hi-fi and kitchen appliances. Nevertheless, both also offer smaller products apart from electronics, such as merchandising for games or children’s games in their more than 1000 Media and Saturn stores in 12 countries. So you will find a wide range of electronic devices that leave almost nothing to be desired.
Conrad Electronic is a German company in the electronics mail order business. It always offers clever ideas and practical solutions for every technology use for «users, hobbyists or freaks». Good expertise and advice in these areas make them very popular with customers. With a product range of more than 750,00 products, Conrad offers a very wide range. They were then known only as an electronic components mail order company, but now offer a full range in the areas of, electronics, multimedia, computers and many more.
The large assortment can be purchased through the 19 local branches or through the online shop. For years, the online shop has been one of the websites with the most online shop visitors in Germany.
According to their own information, Alternate GmbH is one of the best-known mail-order companies for software and hardware and consumer electronics. They are especially popular with «PC hobbyists» because they offer a wide range of computer components. By means of its webshop and own call centres, Alternate distributes its product range of approx. 85,000 products to private and corporate customers throughout Germany and Europe. In 2016, the turnover was 430 million, making it the tenth largest online shop in Germany. They focus entirely on the online sale of their products, as well as on corporate social responsibility, which is why they support various projects in the area of sustainability or climate-neutral shipping.
They are also very active in e-sports and have already sponsored various e-sports events and teams before founding their own team.
From an online retailer that used to specialise mainly in Apple products, cyberport has worked its way up to become a mail-order company for a wide range of IT products and is represented in twelve cities with 14 retail shops – where you can also pick up goods ordered online. They are one of the most successful retailers of computer technology and digital consumer electronics in Germany and you will find more than 45,000 items in many categories such as notebooks, smartphones or kitchen appliances. They have set themselves the goal of competing with Media Markt and Saturn in the area of shops and are trying to expand this network further. At the moment, however, the online shop is still the most important medium and you can go shopping there in a relaxed way.
In addition to the notebooks that give it its name, notebooksbilliger also offers a wide range of other products such as multimedia, smartphones and gaming. It has to be said, however, that they specialise very strongly in the field of computers and you can get everything you need there. Besides their online shop, they offer their products in ten retail shops. They were listed among the top shops in electronics by several German technology magazines in 2019.
If you click on the different logos, you will be redirected to the respective shop: