myGermany GmbH releases new Marketplace and Sowftare plans at the PWC Scale Program in Berlin
Company presentation infront of international investors
Infront of a more than 100 visors, corporate partners and investors, myGermany GmbH presented the new Marketlace solution myGermany-Store.com. After tripling the turnover was discussed, Sebastian Meier, CMO myGermany, gin into the full and explained the new groundbreaking solution. From 2020, German retailers will be able to present their products on the myGermany-Store.com marketplace platform.
Sales to international end customers have never been so easy: as an international fulfillment service provider, the marketplace/platform/online shop brings German dealers and international end customers together — myGermany market and sell dealers’ products to foreign customers, taking over the entire logistics process including customs clearance, so that neither dealers nor end customers have to fear the hurdles and risks of international shipping.
German (especially small and medium-sized) retailers shy away from the expense and risk of addressing an international market. In particular, much higher shipping and packaging prices, ignorance of customs or export/import laws, warranty processing or returns and specific local marketing approaches pose problems. myGermany-Store.com takes care of these tasks for retailers: on the marketplace, myGermany handles online sales (including translation of the article presentation into English and other languages), communication and logistics on their own. myGermany is the buyer for the dealer and the seller for the end customer. So the dealer does not have to deal with the hurdles of the international sales and shipping processes.
The aim should be to address above all small and medium-sized dealers whose products do not exist abroad.
For international end customers, the platform offers a wide range of German products from a single source at affordable purchase and shipping prices. Another unique feature is consolidation: end customers can have articles from different retailers packaged and shipped in one package. Instead of several expensive parcels, sending one parcel that is delivered quickly and cheaply to your door thanks to their framework agreements with FedEx, DHL, UPS, DPD and GLS.
The concept of parcel forwarding has only existed for about 20 years, coming from the USA. The German market is still a very young market with only 2-3 serious suppliers. The idea is based on the idea of parcel forwarding (pure logistics) and extends it by the eCommerce aspect: international online trade and dispatch from one source.
Target group: small and medium-sized German retailers with simple, inexpensive or exclusive self-made products.
With the knowledge and shipping volume myGermany can offer shipping and customs processes (including the preparation of the necessary export and import certificates) quickly and cheaply. In addition, the high shipping volume enables us to offer packaging and shipping prices (with frame contracts DHL, FedEx, UPS, DPD, GLS etc.) that are simply not possible for individual traders. They advertise the marketplace in English, Russian, Japanese, Chinese and Arabic in the social media, via newsletters, internal and external («influencers») blog articles and build landing pages for dealers for the SEM search engine marketing — thus they also take over the international marketing for the dealers.
Target group of foreign end customers.
Made-in-Germany is a term for many of the 7 billion people in the world. The Onlineshop offers not only a market place with many so far hardly or not at all available products, but also simple, fast and favorable dispatch options with proven partners such as DHL, FedEx, UPS, DPD, GLS etc.. The marketing happens in the important world languages English, Russian, Japanese, Chinese and Arabic. It has never been so easy for the foreign end customer to get products from German dealers at German/affordable prices!
The price of German products depends on the dealer, myGermany calculates a maximum of 5-10% additional cost per sale, there are no monthly fees for dealers.
The shipping depends on weight and destination country, generally can be estimated: to European countries the average is 20-50 EUR, worldwide about 40-150 EUR. This means affordable prices for the average consumer.
myGermany wants to start in the first year acquiring at least 100 dealers and expect a dispatch of approx. 5,000-10,000 packages, which corresponds to an annual turnover of approx. 500,000 to 600,000 EUR. Outside capital must be acquired. myGermany has warehouse, shipping, web technology and marketing knowledge in various languages.
Goal is to reach an annual turnover of 2-3 Mio EUR within 3 years, annually increasing with an increasing / expanding marketing portfolio. The most important criterion will be the establishment of international localized marketing channels — here they are pursuing the goal of a franchise concept that will be established as soon as they have established stable processes.
The new marketplace myGermany-Store.com will be released in 2020.